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Product Marketing Manager

About HuLoop Automation, Inc. – AI-Powered Intelligent Automation

HuLoop is an innovative, start-up software company focused on delivering intelligent automation to enterprises. The company’s state-of-the-art BeatBlip platform identifies and automates manual tasks; and orchestrates the flow of work across complex business processes and technology platforms. It is designed to replace mundane, boring, and repetitive tasks. It also improves human productivity and job quality. BeatBlip has three main capabilities:

  1. Business Process Automation (BPA) – Automation and orchestration of complex business processes, across disparate systems and data, minimizing human dependency.
  2. Robotic Process Automation (RPA) – Build, deploy, and manage automated software robots that emulate human actions across disparate systems and data sources.
  3. Software Test Automation (STA) – Controls and execute tests and verify expected outcomes. Automate repetitive tasks and perform testing difficult to do manually.

HuLoop offers a simple, codeless environment for either businesspeople or experts. It delivers a fast ROI – through significant cost savings and productivity gains. The company serves Retailers, CPG Manufacturers, Wholesalers, Software Developers, Legal & Accounting Firms, and State & Local Governments.

Job Location:

  • Remote – can be anywhere in the U.S., Sacramento California area is preferred

Job Type:

  • Full Time, Permanent

Compensation:

  • Base salary plus bonus

Job Description:

As a product marketing director, you would be responsible for the success of HuLoop’s products in the market. The role is not merely about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You will study and get to know our competitors; what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our marketing and sales teams to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

Job Responsibilities:

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Collaborate with Product Management and Development to orchestrate the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
  • Be primary thought leader for the HuLoop products, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Job Requirements:

  • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research).
    • Prior experience working with clients around the globe.
  • Proficient in productivity applications such as Microsoft Office and Microsoft Project.
  • Comfortable using collaboration and CRM tools such as Slack and Salesforce.
  • Power user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player! Experience working with resources around the globe (on-shore / off-shore).
  • Bachelor’s degree, or similar relevant experience.

Reports To:

  • Chief Product Officer

Equal Employment Opportunity Company:

  • HuLoop is an Equal Employment Opportunity company that offers an excellent benefit package that includes Medical, Dental, and Vision. The company also offers paid vacation, holidays, and sick time.
  • Potential candidates must be authorized to work in the United States.

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