Barb Lowman is the President of CUNA Strategic Services, where she helps credit unions identify, evaluate, and implement innovative solutions that strengthen performance and member experience. With decades of experience across the credit union industry, Barb brings a practical, people-first approach to technology adoption, digital transformation, and strategic growth. She is known for her ability to bridge collaboration, culture, and innovation, helping organizations navigate change with clarity and confidence while keeping member needs at the center of every decision.