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2022 Reflections And Looking Ahead At HuLoop

2022 Reflections and Looking Ahead at HuLoop

By Todd Michaud, HuLoop CEO

On behalf of the HuLoop Automation team, I’d like to wish all our clients, partners, associates, and investors a happy and healthy holiday season. I couldn’t be more thankful for all who’ve trusted to work with HuLoop, they have been integral to our success and momentum thus far.

As we approach the end of the year, I’m frankly thrilled by the growth that HuLoop has been fortunate enough to experience. While many businesses are starting to experience contraction due to the slowing economy, we are finding that our automation solutions are more relevant now than ever. HuLoop continues to grow and receive increasing recognition. We exist to provide meaningful value for our clients especially as they face increased pressure to cut costs, increase productivity, and manage growth.

I’ve summarized my reflections into an end-of-year recap to highlight HuLoop’s recent momentum, as well as what lies in store in 2023.

Product & Engineering Updates

HuLoop’s philosophy is simple: if we are relentless in our pursuit of simplifying and beautifying the user experience, new clients will choose us. This has proven true so far, and we’re excited to launch even more significant design improvements early next year that will greatly enhance the user experience especially for non-technical citizen enablers (businesspeople).

Highlights of this design launch will include:

Modernizing the HuLoop Portal Experience (featuring infinite desktop with card layout).

Modernizing the HuLoop Portal Experience (featuring infinite desktop with card layout).

Visual “create/edit” capability with drag-and-drop interactions.

Visual “create/edit” capability with drag-and-drop interactions.

Simplifying, beautifying and replacing HuLoop’s Automations Agent.

Simplifying, beautifying and replacing HuLoop’s Automations Agent.

And upgrading the agent’s console view (for HuLoop’s more technical users).

And upgrading the agent’s console view (for HuLoop’s more technical users)

Separately, our users will be able to engage with a more compelling “Actionable Analytics” environment upon logging into the HuLoop platform—bringing useful reporting and visualizations to the forefront.

Looking further into 2023, HuLoop’s innovation focus will be to enhance AI-based diagnostic, prescriptive, and behavioral-driven capabilities—and incorporating more Natural Language Processing (NLP) and Computer Vision features into the HuLoop platform.

Industry Recognition

HuLoop Named as One of 10 Most Promising Robotic Process Automation Solutions and Transforming Businesses HuLoop has been getting more noticed within our industry for its rapid growth and all-in-one hyperautomation platform. CIOReview Magazine, for example, named HuLoop as one of the Top 10 Most Promising Robotic Processing Automation (RPA) Solutions Providers in 2022, and we were proud to be featured on the cover of the magazine. This is the publication’s annual listing of companies that are at the forefront of RPA and transforming businesses. You can read that article here.

HuLoop was also featured in a well summarized vendor vignette by analyst firm Deep Analysis. The report found that HuLoop has the “energy, financial muscle and intellectual smarts to grow organically and inorganically as required.” Deep Analysis’ research also found that “the testing aspect at the core of HuLoop is highly advanced and comprehensive”. Separately, in a subsequent blog post, Deep Analysis called us one of four companies watch. You can read the Deep Analysis report here.

“In our opinion the firm has essentially pivoted into becoming an orchestration hub, and it’s a pivot that makes a great deal of sense. Coming initially from an RPA-focused view of automation, HuLoop is extending that to encompass the broader automation world of BPM, intelligent document processing (IDP) and embedded applications workflows.”

–Deep Analysis

Expanding Partnerships

We have had substantial success with our partner AgreeYa Solutions on several substantive customer engagements. AgreeYa’s Test Automation and Process Automation Services practices continue to grow in size and expertise around our product.

HuLoop has expanded its partner network with new announcements including:

Wizeline – as a global technology services provider that builds seamless, scalable digital solutions, Wizeline is able to offer HuLoop’s no-code automation capabilities in two fast-growing sectors: intelligent automation for retailers and software test automation. Wizeline’s expertise in end-to-end delivery—combined with HuLoop’s all-in-one, no-code automation platform, enables fast deployment and seamless integration with existing IT systems and processes.

Aurore – their expert team consists of seasoned thought leaders who have a deep understanding of business process optimization and change adoption, and clear knowledge of the latest industry best practices. Our partnership with Aurore joins forces between Aurore’s leading retail digital transformation experts and HuLoop’s leading retail intelligent automation software.

Cogent – the Cogent and HuLoop solutions helps credit and collections firms to achieve positive business transformation outcomes through a unique combination of innovative automation software and deep industry expertise. The joint solution delivers significant cost savings and productivity to collections agencies and law firms, including end-to-end collections, claim management, case management, document automation and electronic filing. – as a transformation mining company fueling digital change, the combination of HuLoop and platforms work together to provide enterprises with a low-friction, no-code, data-driven approach to identifying opportunities for intelligent automation with a multi-faceted platform that can help them realize financial and productivity gains.

We are looking forward to the continued growth of our partner network in 2023.

Upcoming Events

The HuLoop team will be on the road in January, kicking off with NRF 2023 Retail’s Big Show from January 15-17 in New York City. We invite you to meet with us one-on-one to learn how HuLoop helps retailers drive business transformation through a combination of innovative intelligent automation software and industry expertise.

Directly after NRF Retail’s Big Show, we’re heading to Orlando from January 20-23 for the FMI Midwinter Executive Conference. HuLoop is excited to be part of this premier executive-level forum of high-impact industry dialogue and helping retailers, wholesalers, and CPG brands tackle what’s next in grocery.

Client Growth

Last quarter, HuLoop was pleased to sign five new process and/or test automation clients. We are anticipating finishing this quarter with close to 2X that number, and we are looking forward to accelerating our growth increasingly throughout 2023.

As HuLoop continues growing its customer base and team, we are excited to develop and deliver more fit-for-purpose automations that can be used across industry-specific client organizations. Here are two examples:

  1. HuLoop clients that have joined our Wholesale Distribution Consortium are benefiting from a catalog of common automations that are relevant across the industry. If your organization is interested in learning more about HuLoop’s Wholesale Consortium or our hyperautomation platform, please reach us here.
  2. HuLoop has also announced a new “Cogent Intelligent Automation module powered by HuLoop” for users of the Cogent Platform. Cogent is a comprehensive end-to-end case management solution for collections agencies and law firms. You can get more information about this module here.


In short, HuLoop has had a tremendous 2022 and we’re excited for both the opportunities and challenges that lie ahead in 2023. We’re incredibly thankful for the clients, partners, associates, and investors who have so greatly contributed to our momentum, and we wish you a Merry Christmas and a Happy New Year.

Sincerely, Todd P. Michaud CEO, HuLoop Automation

About the Author: Todd P. Michaud

Todd P. MichaudAs Founder and Chief Executive Officer, Todd P. Michaud leads HuLoop’s strategy and oversees its execution. He is an accomplished, results-oriented, and high-energy technology executive with a sustained track record for driving breakout growth and building enduring, software businesses. Whether launching successful startups, scaling growth phase companies, or turning-around mature software businesses, Michaud succeeds by building and leading high-performing, multi-cultural, and global teams. Before HuLoop, Michaud has held executive roles at DemandTec, Hypersonix, Symphony Retail, Amdocs, NCR Corporation, Retalix, Revionics, IDS LLC, and IBM Corporation.

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